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Client-first. Independent. Built for the long term.

From a single office in Lansing to a firm managing over $4 billion, CG Financial Services has grown by doing one thing well: putting clients first. Along the way, we've added offices, expanded into new markets, and built a multidisciplinary team across three integrated divisions. What we've never lost is the independence, the relationships, and the standard of care that started it all.

Our Story

Our History

Every milestone below reflects a deliberate choice: grow with purpose, invest in people, and never compromise the standard of care our clients expect.

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  1. 1999

    The Beginning

    Mazzali & Associates launches in Lansing, Michigan, rooted in independence, trust, and long-term financial guidance, including early retirement planning and investment advisory services.

  2. 2001

    Establishing Roots

    The firm becomes Capital Group, opening its first office in Haslett, Michigan, and strengthening its commitment to long-term client relationships and financial planning.

  3. 2005

    CG Financial Services Introduced

    Rebranded as CG Financial Services, expanding portfolio management across brokerages, mutual funds, and diversified investment strategies.

  4. 2009

    Entering North Carolina

    Acquisition of Network Financial extends the firm into Charlotte, North Carolina, expanding access to retirement planning, tax planning, and wealth management services.

  5. 2010

    A Milestone of Trust

    Surpasses $1 billion in assets under management while expanding advisory capabilities, including pensions, retirement income planning, and Social Security strategies.

  6. 2015

    Growth and Protection

    Reaches $2 billion in AUM and expands into life insurance and risk management through CG Insurance, strengthening protection across every stage of life.

  7. 2018

    Strengthening Our Footprint

    Adds a Traverse City office, expanding regional reach while continuing to deliver coordinated strategies across retirement planning and long-term investment management.

  8. 2021

    Growing in North Carolina

    Surpasses $3 billion in AUM and expands with additional offices in Pinehurst and Wilmington, North Carolina, deepening regional relationships.

  9. 2022

    Serving the Upper Peninsula

    Opens a Marquette, Michigan office, expanding access to fiduciary guidance across Northern Michigan.

  10. 2025

    Built With Intention

    Celebrates over 25 years and over $4 billion in assets, grounded in disciplined growth, independent advice, and long-term client trust.

Milestone 1 of 10: 1999, The Beginning

Our Framework

Our Structure

Our structure is built to give you the best of both worlds: the depth and resources of a national firm with the personal attention of a local advisor. Independent from any corporate product mandate, we operate on an open-architecture platform that gives your advisor access to the full investment landscape, with every recommendation made solely in your interest.

  • Statistic 1 of 8

    $4.5B+ AUM

    Entrusted to us by clients seeking disciplined, long-term guidance

    Over $4 billion in assets reflect the confidence families, businesses, and advisors place in our long-term fiduciary guidance.

  • 59 Fiduciary Advisors

    Specialists across retirement planning, tax planning, insurance, and investment management

    Our advisors bring diverse expertise in planning, protection, and practice leadership, united by a fiduciary standard that puts relationships before transactions.

  • 25+ Years

    Serving families, businesses, and institutions with independent advice

    For more than two decades, CG has helped individuals, families, and business owners align their financial decisions with purpose, independence, and long-term clarity.

  • 8 Office Locations

    Serving clients across Michigan and North Carolina

    Eight locations allow us to stay close to the clients and advisors we serve, combining local relationships with the strength of a unified organization.

  • 3 Integrated Divisions

    Financial Services, Insurance, and Advisor Network working as one

    Financial Services, Insurance, and the Advisor Network operate together, creating continuity across planning, protection, and long-term growth.

  • 3000+ Households

    Families supported through coordinated savings for retirement and long-term planning

    More than 3,000 households rely on CG for thoughtful planning, disciplined investment oversight, and long-term guidance aligned with their life goals and legacy.

  • 150+ Institutions Served

    Retirement plans, nonprofits, and organizations guided with fiduciary leadership

    We serve over 150 institutions, retirement plans, and nonprofit organizations with fiduciary leadership, strategic clarity, and customized solutions designed for lasting impact.

  • 100+ Certifications

    Advanced expertise across financial planning, tax strategy, and investment management

    With more than 100 professional certifications held firmwide, our team brings specialized expertise, technical discipline, and continuous learning to every client engagement.

CG Family of Companies

One Firm. Three Specialties. Your Complete Financial Team.

CG Financial Services operates as one coordinated firm, uniting wealth management, risk strategy, and advisory expertise under shared leadership and a common fiduciary standard. Our clients experience seamless collaboration across disciplines, with one trusted advisor guiding every decision.

  • CG Financial Services

    Independent fiduciary wealth management, coordinating retirement planning, investments, and tax planning for individuals, families, and business owners

    Explore Financial Services
  • CG Insurance

    Strategic risk management, including life insurance and protection strategies aligned with long-term financial plans

    Visit CG Insurance
  • CG Advisor Network

    A professional platform for independent advisors seeking growth, collaboration, and shared resources

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Our Strategy

Independence That Serves You

As an independent RIA, we operate without corporate product mandates or sales pressure. That independence means every recommendation is based on what serves you best.

  • Open architecture investment access

  • Institutional-grade custody and platform access

  • Regulatory transparency and oversight

  • Coordinated strategies across retirement planning, tax strategy, and long-term wealth management

Compliance Documents

Doing What's Right, Always

Our fiduciary responsibility is the foundation of every relationship. We follow a disciplined approach, maintain full transparency, and adhere to SEC and FINRA standards to safeguard your financial future and support your long-term goals.

  • Privacy Policy
  • Form ADV Part 2A
  • Form CRS
  • FINRA BrokerCheck

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Partner with a Firm That Puts You First

Tell us what matters to you. We'll build the plan around it.

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CG Financial Services

Complexity Simplified.Goals Achieved.

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Broker Check

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Securities offered through LPL Financial, Member FINRA/SIPC. Investment Advice offered through Capital Asset Advisory Services, LLC. dba CG Advisory Services, a registered investment advisor. Capital Asset Advisory Services, LLC., CG Advisory Services, and CG Financial Services are separate entities from LPL Financial. Registration with the SEC does not imply a certain level of skill or training.

Advisors associated with CG Financial Services may be either (1) registered representatives with, and securities offered through LPL Financial, Member FINRA/SIPC, and investment advisor representatives of Capital Asset Advisory Services, LLC. dba CG Advisory Services; or (2) solely investment advisor representatives of Capital Asset Advisory Services, LLC. dba CG Advisory Services, and not affiliated with LPL Financial.

CG Advisory Services Privacy Policy

You should not rely solely on the descriptions provided herein but should also read the Form ADV Part 2A, and Part 3/Form CRS of the UMA Manager and the Executing SMA Managers, which include additional and more detailed risk disclosure about their investment strategies and is available on the SEC’s Investment Adviser Public Disclosure website at https://adviserinfo.sec.gov/. Please note that Part 2B containing information specific to individual investment adviser representative is only available by contacting the adviser directly.

We currently have individuals licensed to offer securities in the states of AL, AZ, CA, CO, DC, FL, GA, IL, IN, KY, LA, MA, MD, ME, MI, MO, NJ, NC, NM, NV, NY, OH, OR, PA, SC, TN, TX, VA, WA, and WI. This is not an offer to sell securities in any other state or jurisdiction.

Information provided on this website is for informational purposes only and is not intended to offer specific personalized investment, financial planning, tax, or accounting advice. You may wish to consult an attorney, tax advisor, or accountant regarding your specific situation.

By clicking on certain links, you will leave our website. The link you have selected may be located on another server. We have not independently verified the information available through outside links. The links are provided to you as a matter of interest.

We do not offer every plan available in your area. Any information we provide is limited to those plans we do offer in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all of your options.

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